Privacy Policy And Terms of Service for Public Shopify App Personalization Playground

1. Introduction

This Privacy Policy explains how Webon Pty Ltd – ABN: 15612273168. ACN: 612273168 (“we”, “us”, “our”) collects, uses, stores, and protects information in connection with the Personalization Playground Shopify app (the “App”). The App helps Shopify merchants personalize and reorder product listing pages (PLPs) and collections using behavioral and order data.

By installing or using the App, you (“Merchant”, “you”) agree to this Privacy Policy. If you do not agree, do not install or use the App.

2. Information We Collect

2.1 Shopify Merchant and Order Data

When you install the App, we access and process data from your Shopify store via Shopify’s APIs, including:

  • Store information (store name, domain, theme details, and relevant configuration data)
  • Product and collection data
  • Order data (including order IDs, line items, prices, discounts, timestamps, and other order attributes Shopify provides)

We use this data to:

  • Calculate and apply sort rules and personalization logic on PLPs
  • Support analytics and reporting features for you in the App
  • Maintain and improve the App and our services

Merchant and order data is stored on our servers for these purposes.

2.2 Pixel and Session Data (Click Events)

The App installs a custom pixel on your storefront. This pixel:

  • Sets a first-party cookie in the shopper’s browser to identify a session
  • Collects click and view events on your store (for example, product clicks, collection views, search interactions, and page visits)
  • Associates these events to a session identifier so we can build a session-level view of browsing behavior

By default, the pixel is designed not to collect personally identifiable information such as name, email address, phone number, or physical address. We do not intentionally collect PII through the pixel unless you explicitly configure the App to send such information and have obtained all necessary consents from your customers.

The pixel data is used to:

  • Decide which products should appear higher on PLPs in a personalized manner
  • Power session-based analytics for you in the App

Pixel/session data is stored on our servers.

2.3 Merchant Account and Support Data

If you contact us or create an account with us outside Shopify (for example, support requests or onboarding), we may collect information such as:

  • Your name
  • Business name
  • Email address
  • Any other information you choose to provide in communications

We use this information to respond to your queries, provide support, and manage our relationship with you.

3. How We Use the Information

We use the information described above to:

  • Provide, operate, and maintain the App and its functionality
  • Personalize and sort PLPs and collections based on defined rules and behavior
  • Provide analytics dashboards and reports to you
  • Monitor, troubleshoot, and improve the performance and reliability of the App
  • Comply with legal obligations and enforce our Terms of Service

We do not sell your data to third parties.

4. Data Sharing

We may share data in the following limited circumstances:

  • Service providers / subprocessors: With third-party service providers (for example, hosting, infrastructure, logging, or analytics providers) who process data on our behalf under appropriate confidentiality and data protection obligations.
  • Legal obligations: Where required by law, regulation, court order, or governmental request, or to protect our rights or the rights of others.

We do not share your merchant data, order data, or pixel behavior data with other Shopify merchants. We do not use one merchant’s data to power another merchant’s personalization.

5. Data Retention and Deletion

  • Pixel/session data and related behavioral logs (including click events) are kept for up to 120 days from the date of collection.
  • Merchant and order data used for personalization and analytics is also kept for up to 120 days, unless a longer period is required by law.
  • When you uninstall the App, we will stop collecting new data and we will delete existing merchant, order, and pixel data associated with your store within a reasonable period, normally not exceeding 120 days from uninstall.
  • We may retain aggregated or anonymized data which does not identify any individual or merchant for analytical and product improvement purposes.

6. Cookies and Tracking

The App uses first-party cookies created in the shopper’s browser to:

  • Identify unique sessions
  • Track browsing behavior for personalization and analytics

As the Merchant, you are responsible for disclosing the use of this cookie and pixel tracking in your own privacy policy and for obtaining any necessary consents (for example, under GDPR, ePrivacy, CCPA/CPRA, or other local laws).

7. Security

We implement reasonable technical and organizational measures to protect data from unauthorized access, misuse, loss, or alteration. This includes:

  • Following secure software development practices
  • Using reputable hosting and infrastructure providers
  • Applying security reviews and penetration testing during development where appropriate

However, no system is completely secure. For merchants on the free plan, the App is provided “as is” with no security guarantee or warranty of any kind, including in the event of a security incident or outage.

8. Merchant Responsibilities

You are responsible for:

  • Ensuring that your use of the App and configuration of the pixel is lawful in your jurisdiction
  • Updating your own privacy policy and cookie banner to reflect the App’s data collection and use
  • Obtaining and managing any required consents from your customers
  • Understanding what the App does and how it interacts with your store before installing and using it

If you choose to configure the App or pixel to send PII, you must ensure that you have the necessary legal basis and consents to do so.

9. International Transfers

Data we process may be stored or processed in countries other than your own. Where we transfer data internationally, we take reasonable steps to ensure appropriate safeguards are in place, in accordance with applicable data protection laws.

10. Access, Correction, and Contact

If you are a Merchant and wish to access, correct, or delete information that we hold about you or your store, contact us at [email protected] . We may need to verify your identity and confirm your store before responding.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date will be revised accordingly. Your continued use of the App after any changes constitutes your acceptance of the updated policy.

Last updated: [Date]

Terms of Service for Personalization Playground

1. Acceptance of Terms

These Terms of Service (“Terms”) govern your use of the Personalization Playground Shopify app (the “App”) provided by Webon Pty Ltd (“we”, “us”, “our”). By installing or using the App, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not install or use the App.

These Terms form a binding agreement between you (the “Merchant”) and Webon Pty Ltd.

2. Description of the Service

The App provides functionality including, but not limited to:

  • Personalized and rule-based reordering of collection and product listing pages (PLPs)
  • Custom placement and sorting of products by attributes such as vendor, price, or behavior
  • Installation of a pixel and cookie on your storefront to record user click and session data
  • Session-level analytics and reports to help you understand browsing behavior

To provide these features, the App reads and processes Shopify data including product, collection, and order data, and stores this merchant data on our servers.

3. Eligibility and Merchant Account

You must have a valid Shopify store and the authority to bind the store owner to these Terms in order to install and use the App. You are responsible for:

  • Ensuring all information you provide is accurate and up to date
  • Maintaining the security of your Shopify account and access credentials
  • All activity that occurs in connection with your store’s use of the App

4. Installation and Merchant Responsibilities

By installing the App, you acknowledge and agree that:

  • You understand the App’s behavior, including how it reorders products on PLPs and logs user interactions.
  • You are responsible for testing the App on your store and ensuring it behaves as expected with your theme and other apps.
  • You remain responsible for your store’s configuration, pricing, promotions, and final product ordering displayed to your customers.
  • You are responsible for ensuring that the placement and prioritization of products complies with applicable laws, marketplace rules, and your own policies.

We are not responsible for any configuration choices you make, nor the business impact of those choices.

5. Plans, Fees, and Support

5.1 Free Plan

  • On the free plan, the App is provided strictly on an “as is” and “as available” basis.
  • No warranty or guarantee is provided regarding uptime, performance, accuracy of personalization, security, or fitness for a particular purpose.
  • Free plan users do not receive one-on-one customization or engineering support.
  • A basic tutorial or documentation will be provided (for example, on our website) explaining how to install and configure the core personalization widget. No additional implementation assistance is included for free.

5.2 Paid Services and Customizations

  • If you require customizations, theme integration, or engineering support beyond the self-service features and tutorials, this will be treated as a separate paid service.
  • Any such work will require a separate agreement and out-of-pocket costs to be agreed between you and our engineering team.
  • We are under no obligation to provide customization work unless a separate paid engagement is agreed.

We reserve the right to introduce, change, or remove pricing and plans in the future. Any such changes will not retroactively affect fees already paid.

6. Data Use and Privacy

Your use of the App is also governed by our Privacy Policy. In particular, you acknowledge that:

  • The App reads Shopify order data and related merchant data from your store to enable personalization and analytics.
  • The App installs a pixel and cookie to track click and session data for personalization.
  • We do not collect PII via the pixel unless you explicitly configure the App to send such data and have obtained necessary consents.
  • Order data and pixel behavior data stored on our servers is not shared with other Shopify merchants and is deleted or anonymized after 120 days or when the App is uninstalled, subject to our retention obligations and technical limitations.

You are responsible for updating your own privacy policy and cookie disclosures and for obtaining any end-customer consents required for this tracking and processing.

7. Intellectual Property

All rights, title, and interest in and to the App (including software, documentation, design, and all associated intellectual property rights) are and remain the exclusive property of Webon Pty Ltd and its licensors.

You receive a non-exclusive, revocable, non-transferable license to use the App in accordance with these Terms. You may not:

  • Copy, modify, adapt, or create derivative works of the App
  • Reverse engineer, decompile, or attempt to extract source code except as permitted by law
  • Resell, sublicense, or share access to the App outside your own Shopify store(s) without our written consent

8. Acceptable Use

You agree not to use the App:

  • For any unlawful purpose or in violation of any applicable law or regulation
  • To mislead or deceive customers, including deceptive pricing or ranking practices
  • In a way that interferes with or disrupts Shopify’s or our systems
  • To attempt to gain unauthorized access to any systems or data

We may suspend or terminate your access if, in our reasonable opinion, you breach these obligations.

9. Third-Party Services

The App may rely on third-party services (for example, Shopify, hosting providers, analytics providers, or other tools). We are not responsible for the availability, performance, or terms of any third-party services, and your use of such services may be subject to separate terms and conditions.

10. Disclaimers

To the fullest extent permitted by law:

  • The App and all related services are provided “as is” and “as available”.
  • We expressly disclaim all warranties and representations, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, non-infringement, and accuracy.
  • We do not warrant that the App will be uninterrupted, error-free, secure, or free from vulnerabilities.
  • For free plan users in particular, no warranty or guarantee is provided in relation to performance, uptime, security, or any business outcomes.

You use the App at your own risk.

11. Limitation of Liability

To the maximum extent permitted by law:

  • We are not liable for any indirect, incidental, consequential, special, punitive, or exemplary damages, including loss of profits, revenue, data, goodwill, or business opportunities, arising out of or in connection with your use of the App.
  • We are not liable for any losses you incur as a result of installing or using the App, including losses due to product ordering, personalization logic, pricing, merchandising decisions, or technical issues with your store or theme.
  • Our total aggregate liability arising out of or relating to the App and these Terms, whether in contract, tort, or otherwise, will not exceed the amount you have paid to us for the App in the three (3) months prior to the event giving rise to the claim; for free plan users, our aggregate liability shall not exceed AUD $0.

Nothing in these Terms limits any liability that cannot be excluded under applicable law.

12. Indemnity

You agree to indemnify, defend, and hold harmless Webon Pty Ltd, its directors, officers, employees, and agents from and against all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to:

  • Your use of the App
  • Your breach of these Terms or the Privacy Policy
  • Your violation of any law or third-party rights
  • Your configuration or use of the App on your store, including any representations you make to your customers

13. Suspension and Termination

We may suspend or terminate your access to the App, in whole or in part, at any time if:

  • You breach these Terms or our Privacy Policy
  • Your use of the App creates security, operational, or legal risk for us, Shopify, or others
  • We decide to discontinue the App or any part of it

You may uninstall the App at any time via your Shopify admin. Upon uninstall, your license to use the App ends and we will delete or anonymize data in accordance with our Privacy Policy.

14. Changes to the App and Terms

We may modify, update, or discontinue the App (or any part of it) at any time, with or without notice, and without liability to you.

We may also update these Terms from time to time. The updated Terms will be posted or made available through the Shopify App listing or our website. Your continued use of the App after any changes constitutes your acceptance of the updated Terms.

15. Governing Law and Dispute Resolution

These Terms are governed by the laws of New South Wales, Australia, without regard to its conflict of laws principles.

Any disputes arising out of or in connection with these Terms or your use of the App shall be submitted to the exclusive jurisdiction of the courts of New South Wales, Australia, unless applicable law requires otherwise.

16. Contact

If you have questions about these Terms or our Privacy Policy, please contact us at:

[email protected]

Address:
Webon Pty Ltd
11 Cycas Place,
Stanhope Gardens NSW – 2768
Australia